Impression Prairie is a “color customization · art cashmere” brand created by Guangdong Impressionist Garment Co., Ltd. The design inspiration comes from the representative European Impressionist masters, and the original ecological high-quality cashmere and cotton, linen, silk and other natural environmental protection fabrics are carefully selected. Using global patented plant dyeing technology to develop rich and elegant fashion colors, integrating "health, environmental protection, energy saving", a young elegant, simple and intellectual Tianran fashion product created for women pursuing the quality of natural life.
Leading in the industry's 1 + 0 + N operating model and zero inventory terminal management, there are currently 500 stores across the country.
style of the brand:
Impression Prairie has international designers in Los Angeles, Milan, Shenzhen, and Taipei. The product is elegant, simple, and intellectual. It not only penetrates the international fashion elements, but also adapts to the body characteristics of Asian women. The colors of each season are based on the international color trends, corresponding to the Western masters' understanding and application of colors. The ingenious design allows women to return to an elegant, confident and independent attitude, and is welcomed by mid-to-high-end women who seek quality.
Target customer group:
Core customer group age group: 30 to 40 years old with a certain level of cultural attainment and social status. Pay attention to life, love nature, have taste, have self-attitude, regard work as spiritual creation, maintain spiritual independence and freedom, and complete self-return to life through outstanding intelligence and economic strength.
Brand overall image:
Integrating the spirit of ingenuity and craftsmanship with art fashion, creating fashion boutiques for elegant women pursuing sky dye. The materials are mainly high-quality original ecological cashmere and natural fabrics such as cotton, linen, and silk, which bring customers natural, comfortable and elegant quality and wearing experience.
Product price positioning:
Price band setting: 500-5000 yuan Core price band: 1000-2000 yuan (spring and summer) 2000-3000 yuan (autumn and winter)
Impression grassland joining conditions:
Business qualifications: have relevant clothing business experience, focus on brand and product quality, market resources: have a clear understanding of the local clothing market operating environment, financial ability: have good capital investment ability and management ability, cooperation mode: provincial agent, city agent , Franchise, affiliate operation model: zero inventory, high yield, fast private order, leading the industry's 1 + 0 + N operation model; possessing terminal management auxiliary system such as color housekeeper, smart store, etc. Target customers in business districts, shopping malls, department stores, and street shops: 25 to 40-year-old mid-to-high-end women who pursue quality The master's understanding and application of color, determine the popular color every year.
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The cashmere content is not pure, the service attitude of the store is not good, it is recommended not to buy
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