Luomeng's new retail brand positioning:
The brand of Luomeng has deep connotation. As the heir to the "Red Gang" tailors, the brand of Luomeng has inherited its deep cultural connotation and superb technology, combined with modern technology based on the superb skills of its ancestors, and blended with Eastern and Western culture. An interpretation of the subtlety and elegance of Eastern culture, rigorous and classic. Luomeng New Retail is aimed at people aged 25-55 who have certain taste and quality requirements. Specifically, it can be subdivided into elegant and formal dress series mainly based on formal wear, urban life series mainly based on casual wear, and light fashion series mainly based on the latest international fashion elements.
Elegant dress series:
This series is mainly black and white and gray, and the apparel category is mainly coats, suits, shirts, singles, and trousers. It creates a calm, capable, simple, and atmospheric image of men, full of elegant business travel style.
Urban Life Series:
This series is mainly based on light and fashionable fashion colors. The clothing covers the entire category. The clothing in this category is easy to match, generous and refreshing, and is a must-have for business and leisure.
Light Tide Fashion Series:
The collection will combine current fashion trends with international fashion elements, covering all categories of clothing, highlighting men's fashion, vitality and confidence.
Luomeng new retail product categories:
On the basis of retaining the dominant categories of shirts, suits and coats in classic business, Luo Meng has increased the development and design of leisure categories. The categories are more complete and the styles are more innovative. They are updated every month, easy to match, simple and elegant, and easy to wear for work All are suitable for the pursuit of a better life.
Lomon joined advantages:
Excellent market reputation brand has a long history, 40 years of brand culture precipitation, more worthy of your trust!
Celebrity endorser Lin Zhiying loves endorsements and composes a new chapter of Luo Meng's fashion.
Brand-new store service image Luomeng New Retail's brand-new store service image, among similar stores, stand out!
Super market share in the real suit kingdom, many honors in one, the comprehensive market share for 20 consecutive years is far ahead!
Quality is more guaranteed. Quality is guaranteed. Adhering to quality is the lifeblood of an enterprise and achieving the iconic brand of the Chinese suit industry!
Better franchise program Brand-new franchise program, free of franchise fee, management fee, training fee, solve your inventory troubles!
Agree with the "ROMON" brand management concept and have certain physical store management experience;
Specialty stores need to be located along streets, high-quality shopping malls or large shopping malls with a large local population flow;
The area of the specialty store is not less than 100 square meters, and stores with better locations can relax the conditions appropriately;
All franchised stores must be uniformly decorated and display the goods in accordance with the unified storefront image provided by the company;
Is willing to win-win with the Luomeng brand, with brand management awareness and long-term business philosophy.
Customers who are willing to open multiple stores and join the "Luomeng Hero Club" can enjoy the company's strong support policy.
(Affiliate policy please contact the person in charge of each region)
New retail cooperation model 1, single store franchise model 2, unified management, all products are subject to a uniform national retail price without discount.
Exclusive management: All new Lomon retail stores are only allowed to sell Lomon exclusive products, and they are not allowed to sell products other than Lomon brand.
New retail operation management 1. ERP information system The company's commodity data information management and control, system inventory management, and modern data management.
2. Real-time network monitoring All the company's stores are networked to ensure the safe, efficient, and stable operation of the stores.
3. Systematic operation support The company organizes a professional team, organizes systematic training, and provides store support in stages.
4. The warehouse standardizes and upgrades the efficient intelligent storage system, which makes the delivery efficiency and circulation speed of goods even better!
Sweep and follow the Lomon brand
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