What is brand discount?
Brand discount is an authentic "imported noun". This type of business called outlets abroad has appeared in the United States. "Outlet" is a Chinese literal translation of English OUTLETS. Its original English meaning is "export, exit, export". In the retail business, it refers specifically to a shopping mall composed of stores that sell brand-name products that are out of season, off shelves, and broken. Therefore, it is also called “Brand Outlet Shopping (Love House 2010).” This business model has a history of nearly 100 years, and has gradually formed a large Outlets shopping mall similar to Shopping Mall, and has gradually developed into a Independent retail format. Today, this format is booming in the United States, Europe, Japan, and Southeast Asian countries, and has been introduced into the country as a new type of operational development model.
Why are brand discounts so popular?
Clothing industry brand discounts can be summarized in 12 words of its advantages: more brands, more styles, lower prices, and better quality.
Many brands: We maintain long-term cooperative relationships with more than 100 manufacturers nationwide, and we can get the brands they operate from these manufacturers. All brands are available on a rolling basis, so under this model we operate more than 100 brands each year.
Many styles: each brand's products have their own style, style and positioning. It is precisely because we operate so many brands that there are so many styles, and everyone's eyes are different, and the more styles are more satisfying to the eyes of consumers, giving them more choices. Each chooses what they like.
Low price: Because 70% to 80% of the goods we make are the original original and final regrets from the manufacturer. The goods were ordered by the customer at the manufacturer's ordering meeting. The contract was not completed due to various reasons, and the manufacturer produced the goods again. For the manufacturers, these last orders and regrets are still You have to sell them to reduce losses more, so these goods are cheap to deal with, so the price is very low. For example: For example, the children's clothing of the brand "Bara Balla" has a price tag of more than 600 yuan in a specialty store, and we can get it for more than 60 yuan.
Good quality: As mentioned above, because we are the manufacturer's original single authentic tail order and regret order, these products are actually on the same production line with the manufacturer's specialty store and shopping mall counter, so the quality of the goods is completely guaranteed.
According to the analysis above, brand discounts have both the flexibility of taking goods in bulk and the price of taking goods like bulk goods, and at the same time have the quality that bulk goods cannot compare. Compared to monopoly, brand discounts have prices and many styles they can't compare. Combines the advantages of bulk and monopoly. It can meet the requirements of different levels of consumer groups, both in price and style, giving people unexpected surprises, satisfying the consumer psychology of people who want to buy branded goods and low prices, so it is very popular!
Market prospects for children's clothing brand discounts:
This model of children's clothing brand discount has just begun in 2013 in China, and now it just belongs to the development stage, and the market prospect is very good.
1. The children's clothing brands operated by Yicao Xuan Clothing are domestic and foreign first- and second-tier well-known brands, with more than 1,000 franchisees at home and abroad. At the same time, brand manufacturers have made great efforts in advertising, and have a certain degree of influence at home and abroad. It can almost reach a well-known level. Some brands have more than 2,000 franchisees in the domestic market.
2. The level of national consumption has generally improved, and the state ’s second-born child policy has been relaxed. Parental care for children will also increase. And now the two-level differentiation in the market is relatively obvious --- the price of a single brand is generally high, and households with ordinary consumption levels cannot afford it; the quality of children's clothing in the market cannot be guaranteed in terms of quality, and the styles are also externalized, and Meet some remote areas and consumer groups with low consumption levels. The discount source is just in between, and it is very competitive in price and almost on par with the market. In terms of quality, there are brand manufacturers to control, material, fabrics are guaranteed. To meet these two points, discount children's clothing to take advantage of the market.
3. Children's growth rate is relatively fast, and the update of clothing must follow. The brand's children's clothing discounts operate in the age range of 1 to 13 years, all of which meet the needs of children's growth stage. Therefore, the market is wider, and the end customers are also more bulky than other single brands or markets. According to the three factors of the quality, brand effect and ultra-low price of brand children's clothing discounts, brand children's clothing discounts can better maintain a fixed end customer.
Company joining advantages and policies
First-tier brands start at 50% off, start at 10,000 yuan, and start a business easily. Brand + benefits + protection, value-added ownership, buy right not sell expensive.
Our advantages: zero franchise fee, zero security deposit, support for exchange, brand manufacturers' first-hand supply of goods to support the terminal to open a store throughout the process!
Welcome to choose products on site. The first batch of goods is not limited, and does not charge any fees other than the payment.
1. No franchise fee, no security deposit, etc. (do not receive any additional fees other than the payment);
2. There is no limit on the amount of goods to be taken for the first time;
3. The way to get goods in the bulk market and join the chain's platforms and services;
4, the long-term delivery of goods according to the original tag between 0.5-2%;
5.Perfect exchange system to achieve zero inventory operation;
6.Get free goods and VI items for the first time
7.Enjoy quarterly rebates;
8.Provide training and training materials for free;
9.Provide free image design for exclusive shops and shopping malls for partners;
10.Provide free VI items such as flyers, flags, VIP cards, display racks, cashier receipts, brand shopping bags, etc .;
11.Provide free planning and promotion plans;12. Long-term cooperation with children's clothing brands: Piggy Banner, Ames, Silver Fox, Disney, Juice Pie, Piggy Bobby, Xinqiao, Variety Paradise, Bobby Rabbit, Bibibe, etc .;
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