Suroi Women's Brand Positioning
Suluoyi women's clothing brand is positioned as fashionable women's clothing with cultural characteristics. She always highlights the cultural concept of clothing, regards the inheritance and development of classic traditional clothing culture as the core positioning of the brand, and emphasizes the popularity and fashion under cultural concept. Let the classic culture have the strong characteristics of popularity, fashion and easy-to-wear and easy-to-maintain in accordance with modern lifestyle, rhythm and habits. She is different from some clothing that simply pursues retro and so-called archaic, nor does it pursue impetuous and fragile fragile fashion. She tightly combines culture with fashion to give fashion a cultural concept, and this culture The idea is not simply a pop plus a cultural element. It integrates many factors such as fabrics, styles, cultural element logos, craftsmanship, seasons, customary traditions, era culture, fashion, environmental places, costume aesthetics, cultural values, and design concepts. Therefore, the positioning of Suluoyi's women's clothing brand is to interpret classic fashion with classic culture, and to interpret cultural classics in fashion and fashion.
Suroi Women's Clothing Market and Crowd Orientation
Suroi's main target group is women aged 35-55, who have higher purchasing power and have higher standards for "self" and "beauty". In addition to their generally high cultural quality, these women have a deeper understanding of "fashion". They pay more attention to the connotation of fashion rather than simply "fashion". Therefore, the combination of Chinese-style culture and Western-style tailoring is their choice.
Suroyi Women's Marketing Operations
The marketing and operation methods of Suroyi's womenswear products are mainly based on the combination of direct management and franchising. Among them, there are two types of channels: offline channels and online channels. Store opening operations in municipalities directly under the Central Government and some large cities are fully responsible and managed by the company itself, and excellent dealers with agency sales qualification qualifications in other regions are responsible for organization and management. The Internet platform is managed by the company's exclusive department, including recruitment of network distributors, product updates, after-sales and other related services.
The management of the company's self-operated shopping malls is under the unified management and full responsibility of the company's marketing center. Management content includes product distribution, product allocation, settlement management, value-added tax management, sales staff management, after-sales service management, price management, and business contact. For special markets such as Beijing, Tianjin, Shanghai, etc., the company sets up special management and service agencies to ensure that the management and sales measures of the shopping malls and the company are carefully implemented and accurately implemented.
Four major product series: urban zen clothing series, business dress series, fashionable Chinese series, cheongsam dress series
Suroi joining conditions:
1. Have confidence, enthusiasm, and courage to open up brand management, and recognize the chain system and operation model of Suroy's brand concept.
2. Comply with the company's franchise policy, comply with contract regulations, and operate with integrity.
3. Have enough entrepreneurial spirit and have certain financial strength.
4, store location, area, decoration and other conditions meet the headquarters' positioning standards for franchise stores.
Uniform decoration according to brand image, unified management according to business philosophy.
6, have certain learning ability, management ability, can well control the operation of the store.
7. Willing to grow with the company and devote himself wholeheartedly to the management and management of the Suroyi brand clothing store.
Store requirements: 80-150 square meters or above, shopping malls, commercial centers, bottom merchants, parking spaces, door-to-door advertising is better. The company assigns professionals to assist franchisees in selecting the appropriate business venue.
Franchise opening process:
Step 1: Consult and understand the Suroy franchise system and related store opening matters to determine the store opening intention
Step 2: Visit, join Russell ’s brand and sign a cooperation agreement
Step 3: Select a location and sign a shop
Step 4: The company provides design and decoration drawings and plans for opening according to the store conditions.
Step 5: Order products, shelves, delivery and installation, personnel arrival
Step 6: Receive goods and plan product display
Step 7: Open the store and prepare to open on another day
Step 8: Opening
Join the top ten support:
1. Brand support:
Unified image LOGO, unified publicity, unified management, unified guidance, unified price, comprehensive creation, and establishment of a local public brand
2. Area protection:
In order to ensure the profitable business circle of franchised stores, other “Suluoyi” brand women's clothing stores will not be set up within a certain range;
3. Image support:
Unify trademarks, uniforms, store image and corporate VI visual system, let distributors share brand visual effects.
4. Decoration support:
The designer tailors the decoration layout, 3D renderings, and construction drawings to enhance the level of the store while allowing reasonable use of the store space. Every investment is spent on the blade.
5. Advertising support:
According to regional characteristics, design a whole set of free advertising materials and provide comprehensive and comprehensive publicity for franchisees through the Internet, WeChat public account, mini-programs, circle of friends ads, O 2 O online and offline media, and enhance the brand's local influence and quickly expand the market
6. Training support:
HR human resources personnel recruitment and salary system guidance, employee service etiquette, sales skills, merchandise display, clothing matching and store management, etc. irregular online business school system training
7. Display support:
Special person guides store layout planning, display and matching skills, enhance brand image, and increase product sales.
8. Opening support:
Free gifts: hangers, trousers racks, models, hand straps, seasonal product albums, electronic advertising albums, ERP invoicing system ports, brand franchise authorization, brand related certificates, etc.
9. Marketing support:
The 360-degree full-time nanny-style service at the headquarters provides you with a variety of marketing models such as market inspections, successful business models, easy copying, irregular marketing training, holiday discounts, points, distribution, fight orders, full purchases and reductions, redemptions, and uniform prices Improve sales performance.
10. System support:
ERP purchase and storage big data analyzes the sales situation of the store. The mobile picking system can easily select goods at home, allowing the store operation to be truly managed.
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